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Original Title:	How We Decide
ISBN:	0618620117 (ISBN13: 9780618620111)
Edition Language:	English

How We Decide

Jonah Lehrer

Hardcover | Pages: 259 pages

Rating: 3.83 | 37647 Users | 1513 Reviews

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The first book to use the unexpected discoveries of neuroscience to help us make the best decisions.

Since Plato, philosophers have described the decision-making process as either rational or emotional: we carefully deliberate, or we “blink” and go with our gut. But as scientists break open the mind’s black box with the latest tools of neuroscience, they’re discovering that this is not how the mind works. Our best decisions are a finely tuned blend of both feeling and reason—and the precise mix depends on the situation. When buying a house, for example, it’s best to let our unconscious mull over the many variables. But when we’re picking a stock, intuition often leads us astray. The trick is to determine when to use the different parts of the brain, and to do this, we need to think harder (and smarter) about how we think.

Jonah Lehrer arms us with the tools we need, drawing on cutting-edge research as well as the real-world experiences of a wide range of “deciders”—from airplane pilots and hedge fund investors to serial killers and poker players.

Lehrer shows how people are taking advantage of the new science to make better television shows, win more football games, and improve military intelligence. His goal is to answer two questions that are of interest to just about anyone, from CEOs to firefighters: How does the human mind make decisions? And how can we make those decisions better?

Mention Out Of Books How We Decide

Title	:	How We Decide
Author	:	Jonah Lehrer
Book Format	:	Hardcover
Book Edition	:	Anniversary Edition
Pages	:	Pages: 259 pages
Published	:	February 9th 2009 by Houghton Mifflin Company
Categories	:	Nonfiction. Psychology. Science. Business. Biology. Neuroscience. Self Help

Rating Out Of Books How We Decide

Ratings: 3.83 From 37647 Users | 1513 Reviews

Crit Out Of Books How We Decide

N.B. September 2013: So apparently this book is a pile of plagiarism (hat tip to Ceridwen for the info). Im not exactly going to re-read the book so I can rewrite my review in that light. But just be aware of this fact as you read the review below.In my recent review of The Grand Design I went on about my love of science, particularly of physics. Ill be honest: although biology is really, really cool, I also find it kind of gross. Its full of squishy stuff, and it was my least favourite of the

A great improvement over Imagine: How Creativity Works and am I thankful for that. This is probably my first back-to-back for a non-fiction author and was dreading it every page.

The brain is our defining organ, giving us not only self-awareness, but also the ability to wonder about ourselves, our world, and our own mortality. It is, nevertheless, a mystery why brains work better than others---why some of us make consistently good decisions, and others never seem to learn from their mistakes.In How We Decide, author Jonah Lehrer explores our current understanding of the human mind. In well-crafted and engaging prose, he draws on examples from professional football

I was excited for How We Decide. Lehrer supposedly took my position, that human beings are both rational and irrational, both are important to good decision making, and they are highly interrelated. Who doesnt like having their deeply held beliefs about the human condition validated by science? But, though Lehrer did plumb some of the rational/emotional divide, his book became more of a series of scientific anecdotes and sweeping generalizations than a proper synthesis of neuroscience. The

Review Unavailable :p It's simply because, I cannot think of an appropriate review for this book; no matter how much I wrote, it deserves much Much MUCH more <3 Jonah Lehrer, YOU ROCK!!!

03/28/14 Update.I don't know where this review went, but I'm putting it back.11/09/13 Update.This is why Goodreads needs to separate itself from Amazon, and why Amazon sucks: http://www.amazon.com/How-We-Decide-J...An average of four stars, the "most helpful negative review" is three stars, and the main page and 'negative review' doesn't mentions Lehrer's little plagiarism problem or the fact that the publisher recalled the book--they actually offered refunds. This is why I don't bother with

As I am not a scientist like some other reviewers, I found this book to be quite enlightening. It was well-written and entertaining, as well.Things I learned:People need to use both rational thought and emotion to make the best decisions.We need to make our own mistakes because that is how our brains get rewired not to do it again. Emotions turn mistakes into educational events and then use those lessons unconsciously.We get cranky when we're hungry and tired because the prefrontal cortex is the